California Association of Latino Superintendents & Administrators Home Page
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Board of Directors

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Dr. David Gomez • President

Dr. David Gomez is presently the Superintendent of the Santa Paula Union High School District in Ventura County. He has been involved with CALSA since the organization’s inception in the early 1990’s. Dr. Gomez has served the students of California as an elementary and secondary bilingual teacher and school leader. His successful experiences as a site and school district administrator have earned him the reputation of being a highly effective educational leader. He passionately believes in the importance of having highly trained and experienced school administrators to lead our schools and enhance the learning of our students. He is very supportive of the CALSA Mentoring Program.



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Ofelia Ceja La Riviere • President Elect

Ofelia Ceja Lariviere is currently serving as Administrative Director for Child Development with Pomona Unified School District. She has been in the field of education thirty years serving as teacher, Staff Development Specialist, Program Coordinator, Vice-Principal, Principal of a Multi-Track Year-Round Program and as a Director. She has managed and lead District-wide programs such as the Mentor Teacher Program, Drug Education program, Goals 2000, Choose Well, Be Well and Healthy Start. She is the proud recipient and Principal of a “California Distinguished School.” She successfully helped to implement District Wide Assessments for Reading/Language Arts in Grades 1-10 and in Mathematics for grades 1-6, Pre-Algebra, Algebra, and Geometry. She has planned, implemented and monitored the Academic Plan for Student Achievements at school sites. She has effectively mentored and coached site administrators in the implementation of the Instructional Program Indicator Rubric. She is a Board of Directors Member At Large for ACSA, a member of ACSA’s Elementary Curriculum Council, serves as a Board Member to the YMCA Pomona Chapter, and is Executive Member to the Child Care Alliance of Los Angeles. In addition, she holds professional memberships with ACSA, ASCD, CABE, Phi Delta Kappa, NAESP and United Who’s Who.


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Dr. Roberto Salinas • Past President

Roberto Salinas recently retired after 15 years of service as Superintendent of Schools in the respective communities serving the Dixon, Newman-Crows Landing and Shoreline Unified School Districts. He also served in a variety of capacities from Teacher’s Aide to Superintendent. Roberto is a former migrant student who understands the obstacles that impact a student’s quest for a quality education. His passion is truly to champion the education for all students and the preparation of the educational leaders who will accomplish this important task.



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José L. Gonzålez • Vice President

José L. González was appointed Superintendent of the Ballico-Cressey School District on July 1, 2006. During his tenure, Mr. González has developed strategies for increased student achievement and school accountability. His work has included curriculum alignment and professional development and the implementation of data-driven decision-making strategies for schools and teachers. These strategies involved learning management systems, school improvement planning, and differentiation strategies. Mr. González is a passionate and aggressive child advocate and educational leader. Aside from serving the citizens of the Ballico-Cressey School District, Mr. González is very involved in other State wide professional organizations such as FCMAT Board of Directors, Small School District Board of Directors, ACSA Superintendent Symposium Planning Committee, and CALSA Board of Directors.




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Sal Villaseñor • Executive Director

Sal Villasenor is currently a legislative advocate for the Association of California School Administrators (ACSA) responsible the areas of teacher credentialing, English Learners and retirements. He is well-versed in such educational policy areas as school accountability, student assessment, curriculum and standards, adult and vocational education, and bilingual education. Prior to ACSA, Mr. Villasenor was the senior legislative advocate for the California School Boards Association (CSBA). Earlier in his career, Sal served as legislative representative for the California Department of Education, director of the State Superintendent of Public Instruction Bill Honig’s Ethnic Advisory Council and associate consultant to former Assembly Member Lucille Roybal-Allard. Mr. Villasenor has been a CALSA member for 5 years. He served on the CALSA Board of Directors as the Legislative Representative. As Executive Director of CALSA, he continues to advocate on the behalf of ACSA.


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Dr. Ken Magdaleno • Director Adminisrator Mentoring Program

Dr. Ken Magdaleno is the Director of the California Association of Latino Superintendents and Administrators (CALSA) Administrator Mentoring Program. To date, the program has served over 100 mentors and protégés and has been recognized statewide and nationally for its effectiveness on behalf of Latina and Latino school administrators. Dr. Magdaleno also currently serves as an Assistant Professor and Program Coordinator at the Kremen School of Education, Department of Educational Research and Administration, California State University, Fresno and teaches in both the Masters Degree and Doctoral Educational Leadership programs focusing on the areas of School Administration and Theories of Cross-Cultural Leadership.



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Jeff Frost • Interim Legislative Advocate

Jeffrey W. Frost has over 30 years of experience lobbying the California State Legislature for public agencies on education, local government and transportation.
 
He received his undergraduate degree from Occidental College majoring in Political Science and graduated from the Claremont Graduate School in 1979 with a Ph.D. in Government. His research efforts focused on the politics of legislative advocacy and his doctoral dissertation was entitled “Public Sector Lobbying: Government Relations of the California Teachers Association.”  
 
Dr. Frost worked as a legislative advocate for the California School Boards Association from 1987 to 1990. He lobbied on virtually every education issue and served as the primary spokesman for the association with both the legislature and the Governor’s office. 
 
In 1990 Dr. Frost founded the legislative advocacy firm of Frost Davis & Donnelly based in Sacramento. The firm specializes in advocacy and policy development for education associations, school districts and corporations with a direct interest in public education issues. Dr. Frost has an expertise in a broad range of public education areas including school finance, curriculum, English language learner policies, education technology and special education.


NORTHERN REGIONAL REPRESENTATIVES


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Yvette M. irving
• Director of Curriculum and Instruction, San Unified School District








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Beatriz Ramirez • Superintendent, Raisin City School District

Currently, Ms. Ramirez is serving in her fourth year as superintendent/principal of Raisin City Elementary School District, Raisin City Elementary School District. She began her teaching career in Hanford Elementary in 1993 and has served in the educational system in a variety of positions for over 17 years. She was employed as an elementary, middle, and high school teacher in Golden Plains Unified School District from 1994-2001. In the fall of 2001, she became the first Latina to serve as principal at her alma mater, Tranquility High School. 


CENTRAL REGIONAL REPRESENTATIVES


Brian Beck



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Nancy Carroll • Retired Superintendent









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SOUTHERN REGIONAL REPRESENTATIVES

Manuel Paul • Superintendent, San Ysidro Unified School District

Manuel H. Paul, Superintendent of the San Ysidro School District. Mr. Paul is in his third year as Superintendent in the district where he started his education as a child, his professional career as a classroom teacher, then moved up the latter to Principal at both the elementary and middle school levels before being appointed to the central office as Assistant Superintendent for Human Resources. At the time of his appointment as Superintendent, the district had five schools in Program Improvement, and the district was also on PI year 3. In two years, Mr. Paul has been able to get two schools out of PI status, another school to safe harbor as well as the district. Also during these two years all of his schools have met API, two schools have reached 800 API, have been recognized as California Title I High Achieving Schools, and were also selected as California Distinguished Schools. Every classroom in his district from preschool to 8th grade has all the technology available to teachers and students, from smartboards to 6-8 computers per classroom in addition to computer labs in every school. Mr. Paul neither gives nor accepts any excuse for failure in his schools and district. He accepts full responsibility for the educational environment and student achievement in his district. He is on his first year on the CALSA Board of Directors representing southern California school districts.


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José L. Banda








LEGAL COUNCIL

Paul Loya • CALSA General Council

Mr. Loya has represented school districts for over 25 years including litigation through the Supreme Court, labor negotiations, business and educational equity issues. Mr. Loya began his career serving Latino clients at Centro Legal de la Raza. He has lectured at U.C., USF, USC and numerous educational organizations. Mr. Loya has successfully represented schools and colleges in precedent setting cases including the only precedential case where a teacher was fired for incompetency. Mr. Loya has been recognized in Bay Area Lawyer as a Top Litigator and Law and Politics Magazine and a Northern California “Super Lawyer”.


CALSA CONSULTANTS

ImageSocorro Shiels • Mentoring Program Coordinator

Socorro Shiels currently works as the Program Director of School and District Support for the Santa Clara County Office of Education. She is completing her doctorate in Educational Measurement at the University of California, Davis with Dr. Jamal Abedi. In her prior positions, Ms. Shiels led the Grant Joint Union High School District out of the Comite process as the Director of Multicultural Education and Professional Development. She has also served as an Elementary Principal at El Toro Elementary in Morgan Hill Unified and a Vice Principal for Pittsburg Unified at Pittsburg High School. Her areas of expertise include, standards-based curriculum, instruction and assessment, maximizing educational opportunities for English learners, educational equity  and professional development for administrators and teachers. Ms. Shiels is an alumni of the 1st CALSA mentoring cohort and currently serves as the Coordinator of the administrative mentoring program with Dr. Ken Magdaleno.


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Tom Davis • Director of Events and Corporate Sponsorships

Thomas Aurelio Davis has over thirty years of experience in education. After receiving his B.S. degree in Biology at the University of San Diego in 1974, he taught secondary school Biology, Bilingual Science and Spanish courses in both private and public school systems in the San Diego area for fifteen years. In 1988, Tom co-wrote and managed an Eisenhower Grant from the Department of Education to help restructure the science curriculum in the Sweetwater Union High School district’s ten middle schools. That experience led to his moving into the K-12 instructional software and service business.



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Wendy Brickman • Brickman Marketing

Wendy Brickman, President of Brickman Marketing, founded in 1990, has been working with CALSA since 2006 primarily on Focus on Results but has assisted on various other marketing efforts. Wendy has an extensive background in the areas of events, marketing, publicity, advertising and market research. She worked in the management training film area and held management positions in the home video industry at Paramount Home Video. She holds an M.B.A. in Marketing/Management from Loyola Marymount University, an M.A. in Broadcast Journalism from USC, and a B.A. in English from UC Berkeley. Wendy was selected as one of the Top Women in Monterey County in 2009 by the Monterey County Commission on the Status of Women.



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David Murphy • Coordinator of AMAS and Conclave

David Murphy has been a superintendent for 21 years, recently appointed by the Governor to be Superintendent of Education, California’s Division of Juvenile Justice, Department of Corrections and Rehabilitation. He has been the ACSA state chair for its Secondary Education Committee and later of the ACSA School to Career Committee. He served as State Chair, Association for the Improvement of Education. He graduated from Santa Clara University and Stanford University and serves on the Board of Advisors, U.C. Davis School of Education. For CALSA, he coordinates the CALSA AMAS-HR program and the CALSA Conclave and has been a CALSA mentor.



ImageFernando Elizondo • Scholarship Coordinator

Dr. Elizondo biography begins by chronicling his commitment and passion for CALSA. In 1989, he was part of a band of Latino superintendents who created and ignited a movement, which evolved into what we know today as CALSA. Fernando is proudly listed as a charter and founding member of CALSA and served as its first executive director.

His 38-year career spans teaching, serving both as a site and central office administrator and 13 years as a superintendent before his retirement in 2004. He also served two terms on the Ventura Community College Board of Trustees.

In 2004, he established Elizondo Educational Strategies an educational consulting firm.
Today, he enjoys getting together with “camaradas”, attempting golf, scuba diving and traveling to South America to visit his daughter in law Maria Helen a news video grapher and son Gabriel a network news correspondent.


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Paco Murphy • Scholarship Coordinator

Frank “Paco” Murphy is an educational consultant. Frank retired after nine years as Superintendent of Schools and forty-two years in education. He served as Superintendent for Cutler-Orosi Joint Unified School District for five years and Warner Unified School District for four. He has a wide variety of experience as a school administrator, having served at the San Diego County Office of Education as a Curriculum Consultant, Chula Vista City School district as a Coordinator of programs for Limited English Students, and in La Mesa-Spring Valley School district as Principal for both elementary and middle schools. He also spent four years in Calexico Unified as Director of Curriculum and Special Projects.

Frank graduated from San Diego State College and holds a bachelor’s degree in Spanish Literature and a master’s in Multicultural Education. He started his teaching career in the Peace Corps, serving in the Dominican Republic in a teacher training program. He then taught in Chula Vista City School District for five years before becoming an administrator. The past two years he has worked as an education consultant in California and Nevada, helping schools in program improvement meet their educational goals and raise student achievement.Frank has worked with CALSA for the past seven years helping raise funds for student scholarships. He also started the Community for Youth Foundation and continues to serve the communities of Cutler and Orosi as President of that foundation.


TECHNICAL SUPPORT

Daniel Nguyen







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